The purpose of the BuyTelco Broadband Index (BBI) is to measure current month and historical trends as it relates to broadband demand in the United States. We are providing quantitative insights to help answer the following:
The Ratings are indices measuring demand against historical data. For example, a rating of 120 means that activity is 20% greater than average for that metric.Click here for this month's press release
Here are the January results:
| State |
Rating |
State |
Rating |
| Utah |
194 |
Utah |
159 |
| Iowa |
177 |
Iowa |
153 |
| Washington |
145 |
Colorado |
135 |
| Oregon |
139 |
California |
130 |
| Colorado |
136 |
Florida |
126 |
| State |
Rating |
State |
Rating |
| Alaska |
23 |
Alaska |
29 |
| South Dakota |
35 |
South Dakota |
37 |
| Oklahoma |
44 |
North Dakota |
48 |
| Rhode Island |
46 |
Rhode Island |
51 |
| North Dakota |
47 |
West Virginia |
54 |
| Zip Code |
Rating |
| Iowa City, IA |
384 |
| Columbia, MO |
277 |
| Champaign-Urbana, IL |
271 |
| Fort Collins-Loveland, CO |
215 |
| Bloomington, In |
213 |
| Zip Code |
Rating |
| New London-Norwich, CT |
17 |
| Victoria, TX |
20 |
| Fort Smith, AR |
23 |
| Johnstown, PA |
24 |
| Springfield, MA |
26 |
| Zip Code |
Rating |
Zip Code |
Rating |
| Prior Lake, MN (55378) |
663 |
Prior Lake, MN (55378) |
836 |
| Westerville, OH (43082) |
636 |
New York City, NY (10012) |
754 |
| Ankeny, IA (50021) |
549 |
Flagstaff, AZ (86001) |
550 |
| Eden Prairie, MN (55317) |
497 |
Iowa City, IA (52246) |
525 |
| Flagstaff, AZ (86001) |
468 |
Westerville, OH (43082) |
509 |
| Zip Code |
Rating |
Zip Code |
Rating |
| Chicago, IL (60644) |
4 |
Mobile, AL (36617) |
3 |
| Kingsport, TN (37660) |
4 |
Ketchikan, AK (99901) |
3 |
| Goldsboro, TN (27530) |
5 |
Sparta Rural, TN (38583) |
4 |
| New Orleans, LA (70058) |
5 |
Cleveland, OH (44104) |
5 |
| Garden City, KS (67846) |
6 |
New Stanton, PA (15666) |
6 |
| Cable or DSL Availability |
|
January 2004 |
Cumulative |
| Cable Only Available |
37.0% |
32.0% |
| DSL Only Available |
8.0% |
9.0% |
| DSL and Cable Available |
10.0% |
10.0% |
| No DSL or Cable |
46.0% |
49.0% |
|
January 2004 |
| Looking at Options |
113 |
| Narrowing Choices |
119 |
| Buying |
123 |
|
Cumulative |
| Sunday |
10.2% |
| Monday |
17.3% |
| Tuesday |
17.4% |
| Wednesday |
16% |
| Thursday |
15% |
| Friday |
14% |
| Saturday |
10.2% |
|
Cumulative |
| Sunday |
7.3% |
| Monday |
16.5% |
| Tuesday |
18.8% |
| Wednesday |
17.6% |
| Thursday |
15.6% |
| Friday |
16.4% |
| Saturday |
7.8% |
|
January 2004 |
Cumulative |
| Anglo-American |
73.1% |
72.3% |
| African-American |
11.2% |
11.4% |
| Asian |
5.9% |
6.2% |
| Other |
6.7% |
6.8% |
| Mix |
3.1% |
3.2% |
| Income |
$48,425.00 |
$48,258.00 |
Other demographics are tracked in the index but not updated on a monthly basis. They are not updated because those values do not show any variability. We have noted the following attributes for broadband shoppers:
Average age is 35.2
The gender breakdown is 51% Female, 49% Male.
Broadband buyers are 15% more likely than the national average to own a PC.
Broadband buyers are 17% more likely to spend 15 hours or greater on line per week.
Broadband buyers are 7% more likely to telecommute from home.
The data compiled to build this index is dervied from transactions on the BuyTelco web site. Third party databases were incorporated to glean additional behavioral and demographic relationships. This indexed was produced in conjunction with Targus Information Services. You can visit them at www.targusinfo.com
We do not share, rent, sell or lease our data to any third parties. Information provided by users is treated in accordance with the privacy standards promulgated by Truste.
If you would like more information about the index, please contact Steve McKean at smckean@buytelco.com
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